ROI Calculator
How much is walking
How much is walking
out the door
every month?
Answer 4 quick questions. Estimate your missed-call revenue at risk in Canadian dollars.
Your Business Details
Fill in your numbers. This is an estimate to help you decide whether missed-call text-back is worth testing.
We pre-fill a rough job value by trade. Adjust it to match your actual invoice size.
Your typical invoice amount per job — not materials, just your labour + markup.
Count all calls including nights, weekends, and times you're on a job.
10%
Industry avg: 62%
90%
Calculator Assumptions
Use this as a planning estimate, not a guaranteed forecast.
62%
of contractor calls go unanswered
— BIA/Kelsey Research
85%
of missed callers never call back
— Google Consumer Study
78%
buy from the first responder
— Lead Response Management
35%
sample recovery rate used for this estimate
— Adjust after real call data
Real recovery depends on call quality, response timing, service area, and follow-up discipline.
Methodology
How we calculate your number
The formula
Weekly missed calls = Calls/week × Miss%
Monthly missed calls = Weekly × 4.33
Revenue at risk = Missed calls × Job value
Recoverable = At risk × 35% recovery rate
Industry average job values (CAD)
Electrician
$750
HVAC
$2,200
Plumber
$850
General Contractor
$1,400
Roofer
$4,500
Painter
$900
Source: HomeStars Canada, Thumbtack, and Statistics Canada labour cost data 2024.