ROI Calculator
How much is walking
How much is walking
out the door
every month?
Answer 4 quick questions. See your real revenue at risk — in Canadian dollars — and what it costs you every year.
Your Business Details
Fill in your numbers. We use conservative industry averages — you might be losing even more.
We've pre-filled your average job value based on industry data for your trade. Adjust if yours is different.
Your typical invoice amount per job — not materials, just your labour + markup.
Count all calls including nights, weekends, and times you're on a job.
10%
Industry avg: 62%
90%
Industry Research
The data behind the calculator. These aren't our numbers — they come from independent research.
62%
of contractor calls go unanswered
— BIA/Kelsey Research
85%
of missed callers never call back
— Google Consumer Study
78%
buy from the first responder
— Lead Response Management
35%
recovery rate with AI text-back
— Webiface client data
The 35% recovery rate is conservative. Some of our clients see 50–60% recovery rates with optimized AI conversation flows.
Methodology
How we calculate your number
The formula
Weekly missed calls = Calls/week × Miss%
Monthly missed calls = Weekly × 4.33
Revenue at risk = Missed calls × Job value
Recoverable = At risk × 35% recovery rate
Industry average job values (CAD)
Electrician
$750
HVAC
$2,200
Plumber
$850
General Contractor
$1,400
Roofer
$4,500
Painter
$900
Source: HomeStars Canada, Thumbtack, and Statistics Canada labour cost data 2024.